How Campari Overcame Survey Fatigue with InCheq

At Campari, people are at the heart of everything they do. But like many large organisations navigating fast-paced environments, their HR team faced a familiar challenge: how to listen effectively to employees without overwhelming them.

We spoke to Wes Murillo, HR Business Partner for Commercial & Support Functions at Campari, about how his team tackled this challenge head-on—with the help of InCheq.

The Challenge: Keeping It Simple in a Complex Environment

Campari’s HR team needed to launch an internal survey to gather insights on employee wellbeing and psychosocial risks. But there were two key hurdles:

• Survey fatigue: A concern for Campari, who wanted to achieve high response rates from their workforce
• Limited internal resources: The team needed a solution that was quick to deploy and easy to manage.

According to Wes, “Survey fatigue was a key area of risk for our business. So, it was critical to have a solution that was simple and intuitive, as we also experienced internal resourcing challenges.”

The Solution: A Lightweight, Insight-Focussed Platform

Enter InCheq.

Working with Dr. Angie Montgomery and the InCheq team, Campari was able to launch their survey quickly and seamlessly, thanks to the platform’s streamlined design and dedicated support.

“The simplicity of the survey solution allowed us to launch an internal survey promptly and drive high engagement rates,” Wes shared. “Working with the InCheq team was a really positive experience.”

The survey itself stood out for its clarity and structure. Employees found it intuitive to complete, while the business gained tangible insights and actionable next steps right out of the box.

The Impact: Real Insights, Real Action

Campari didn’t just collect data—they made it count.

• High engagement: Despite concerns about fatigue, the survey saw strong participation across teams credited to both the pre-survey engagement toolkit and the automated SMS and email reminders scheduled during the survey live period.
• Tangible insights: Well-structured questions helped identify both risks and opportunities across the organisation. With the dynamic filtering capability, the team was able to drill down into specific cohorts to understand their results at a granular level.
• Built-in action: InCheq’s system-generated action items made it easy to close the feedback loop and start improving based on the data collected. The department-specific tags on these action plans made it simple to delegate work by cohort and start creating their longer-term psychological health and safety strategy.
• Cultural momentum: The survey results now serve as an ongoing “source of truth” for driving mental health as a cultural priority within Campari.

“It has provided our business with a very important baseline and data reference, to better understand our main areas of opportunity and risks. It continues to drive mental health as a priority agenda in our culture and day-to-days.”

What’s Next for Campari?

With a strong foundation in place, Campari is now using the insights from InCheq to guide next steps and embed wellbeing more deeply into its organisational culture.

What started as a solution to survey fatigue has become a catalyst for meaningful, people-first change.

At InCheq, we’re proud to partner with forward-thinking companies like Campari that are committed to listening, acting, and evolving.

If you're looking for a simple way to turn employee feedback into cultural impact, we'd love to help you do the same.

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